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Visa, Worldwide FIFA Ladies’s Soccer Companion, has introduced a first-ever extension of the coveted Visa Participant of the Match athlete award to help women-owned small companies (WSMB) with $500,000 in complete grant funding throughout the 64 matches and probably 32 qualifying international locations.
“Visa understands fairness requires motion and sources. We’re excited to make use of the world’s largest stage for girls’s sports activities to place the facility for grow to be the athlete’s efficiency – and uplift a enterprise within the residence nation of every recreation’s Participant of the Match.” mentioned Frank Cooper, Chief Advertising and marketing Officer of Visa.
One Athlete, One Lady Enterprise Proprietor, One Inspiring Second
The Visa Participant of the Match trophy is awarded at every of the 64 matches to the participant whom followers vote to be probably the most excellent of the match. At FIFA Ladies’s World Cup 2023™, audiences watching at residence will as soon as once more have the chance to rejoice the ladies on the pitch and for the primary time, assist elevate girls in enterprise on the identical time.
Constructing as much as the ultimate match, Visa will award 64 grants to girls small companies from the identical nation because the nationwide group represented by the successful footballer.
Whether or not a participant from first-time entrant Panama or a veteran from the defending champion U.S. group, a lady small enterprise proprietor within the Participant of the Match nation the athlete represents will obtain a grant to assist in direction of her personal objectives.
The funding ranges in worth from $5,000 for the 48 first spherical matches as much as $50,000 for the ultimate. The successful small companies shall be introduced dwell on the athlete trophy presentation.
This initiative stems from Visa’s multi-year dedication to assist girls entrepreneurs entry essential monetary sources and empower inclusion within the world economic system. Supporting girls in sport is essential for future enterprise success. In response to a survey of 5,000 adults and a pair of,250 small enterprise homeowners in 10 markets carried out by Wakefield Analysis for Visa:
- Eight in ten (82%) WSMB homeowners agreed collaborating in sports activities impacts an individual’s success in enterprise.
- Prime 4 enterprise abilities the WSMB homeowners recognized enterprise leaders can develop by collaborating in sports activities have been strategic pondering, teamwork, communication, and management.
- 81% of WSMB homeowners agreed that overcoming adversity in sports activities prepares folks to sort out probably the most tough conditions in enterprise.
- 89% of girls surveyed agreed that youngsters can develop abilities important to future skilled success by collaborating in sports activities.
Visa is dedicated to empowering girls throughout its group and thru its model help. For greater than 15 years, Visa’s funding in girls’s soccer has advocated for fairness, inclusion, and creating significant connections with athletes, followers and communities all over the world. Visa is the primary FIFA Ladies’s Soccer Companion, the primary standalone sponsor of UEFA Ladies’s Soccer, and sponsor of nationwide groups together with the U.S. Soccer Federation and Mexican Soccer Federation.
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