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Steven with Amelia Lawes at Apex Energy and Wellness health club
Vodafone Enterprise has partnered with ‘Dragons’ Den’ and ‘Diary of a CEO’ star Steven Bartlett to launch ‘Digital SOS’ – a brand new sequence of documentary movies to assist small and medium enterprises supercharge their companies by making higher use of digital expertise.
The three-part sequence has been launched following new analysis commissioned by Vodafone Enterprise which revealed that just about one in three (36%) SMEs stated they feared going out of enterprise within the subsequent two years because of rising inflation and a flat market. The findings additionally revealed that if this 36% of SMEs did fail, it may result in a £49.5 billion deficit within the UK economic system.
In his function as a Vodafone Enterprise Ambassador, the sequence sees entrepreneur and digital expertise knowledgeable Steven Bartlett go to a struggling UK small enterprise to evaluate how their present use of digital expertise is hindering their progress potential. Every episode demonstrates how the huge array of sources out there on Vodafone Enterprise’s V-Hub Small and Medium Enterprise Help web site may help SME enterprise homeowners improve their digital expertise – serving to to spice up profitability and productiveness for his or her enterprise.
The primary episode within the sequence sees Steven go to Apex Energy and Wellness, a neighborhood health club based mostly in Bishops Stortford, Herts, to assist its Founder Amelia Lawes flip the enterprise round.
Launched in 2018, the Apex Energy and Wellness Fitness center offers teaching to children and adults who might not really feel comfy in an everyday health club or have studying disabilities. Like many SMEs, the enterprise has struggled because the COVID-19 outbreak.
The enterprise’s predicament seemingly mirrors that of many different UK SMEs, with Vodafone’s analysis additionally discovering {that a} quarter (27%) of SMEs admit they barely make a revenue from their enterprise, while one in eight (13%) stated they simply about break even or make a loss.
It’s not all doom and gloom nevertheless and it seems many SMEs are starting to awaken to the advantages of digital expertise with half (46%) agreeing they might enhance their profitability and effectivity via making higher use of digital expertise, while 40% admitted that they at the moment lacked the information to take action efficiently or didn’t know the place to go for assist.
Vodafone Enterprise and Steven Bartlett have joined forces to handle these points within the realisation that additional work is required to educated SMEs on the function digital expertise can play in boosting their enterprise. The necessity for SMEs to concentrate on implementing a sound digital technique can play a pivotal function in boosting productiveness, effectivity, and income. This consists of using easy-to-use on-line instruments comparable to advertising on social media, making your on-line funds course of so simple as attainable, and on-line implementing HR and accounting to software program to handle the extra mundane bureaucratic duties.
Vodafone Enterprise Ambassador and Diary of a CEO host Steven Bartlett stated: “I’m delighted to be working with Vodafone Enterprise on this new documentary sequence to assist actually drive dwelling the advantages for companies of getting a sound digital technique in place. SMEs are the spine of our economic system and it’s alarming to see the detrimental impact it will have on the economic system if a major proportion SMEs had been to fail merely via not embracing digital expertise.
“However there’s a lot that may be finished to keep away from that actuality, there’s a entire world of alternatives that SMEs can reap the benefits of by boosting their digital expertise and making larger use of expertise. Our hope is that this documentary sequence will present enterprise homeowners with the inspiration they should enhance their digital expertise and enhance their futures.”
Apex Energy and Wellness Fitness center Founder and Proprietor Amelia Lawes, left, stated: “Having opened my neighborhood health club in 2018, then attempting to maintain afloat like many different small companies via the pandemic was tremendous laborious after which attempting to get well. “This entire expertise has been eye opening, to obviously see all the advantages a sound digital technique can have, in not solely growing what you are promoting alternatives but in addition holding you in development with the digital world we now dwell in.
“I’m grateful for the work Vodafone Enterprise alongside Steven are doing to assist educate so many small companies, to unleash their potential by embracing all of the superb advantages digital expertise can present, as so many small enterprise homeowners nonetheless lack the information and confidence to take action successfully.”
Jo Wedlock, Head of Enterprise Advertising and marketing, Demand & Comms, Vodafone Enterprise UK stated: “At Vodafone, we recognise the challenges small enterprise homeowners face every day to maintain their enterprise transferring. Small companies homeowners are sometimes their very own advertising, PR, social media, HR, accounting and gross sales departments rolled into one, and having to juggle these tasks collectively usually leaves little time to brush up on digital expertise.
“Nonetheless, devising a sturdy digital technique needn’t be so difficult or time consuming for time poor enterprise homeowners. That’s why we’ve launched ‘Digital SOS’, a brand new documentary sequence with Steven Bartlett to exhibit easy ways to assist small enterprise homeowners make higher use of their digital expertise – that are now not a pleasant to have – however an crucial to assist small companies climate difficult market circumstances and enhance progress.”
The Vodafone Enterprise V-Hub is a free on-line help service that gives knowledgeable steerage, information, instruments and coaching. SMEs can uncover methods to take the following step on their digital journeys by speaking to a group of Vodafone Enterprise V-Hub Enterprise Advisers. To search out out extra, click on right here.
The primary episode of the Vodafone Enterprise Digital SOS documentary sequence with Steven Bartlett is out there to look at right here.
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