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A brand-new purposeful drinks model that wishes to revolutionise the smooth drinks market has introduced its official launch. With an emphasis on gut-friendly components and a dedication to environmental sustainability, Residing Issues brings a refreshing vary of intestine well being targeted prebiotic sodas that it hopes will redefine the idea of guilt-free refreshment.
Developed and manufactured within the UK, Residing Issues has been launched with each wellness and sustainability on the coronary heart of its model, with its line of sodas being Carbon Destructive and packed in totally recyclable cans. The vary of flippantly glowing drinks boast low sugar, high-fibre and prebiotics, delivering two billion stay cultures per can with out compromising on style.
Initially obtainable for buy from impartial cafes and retailers, direct-to-consumer by means of its web site www.drinklivingthings.com and Amazon, Residing Issues is poised for an early 2024 nationwide roll-out set to be introduced quickly. Residing Issues goals to collaborate with much more retailers, providing a particular alternative to boost worth and quantity inside the rising purposeful smooth drinks market. The model’s dedication to enhancing human well being whereas minimising its ecological influence aligns seamlessly with modern client preferences.
With the purposeful wellness drink market now price £240 million and 31% of shoppers fascinated by buying premium smooth drinks with further purposeful advantages, Residing Issues hopes to supply an answer for shoppers that exceeds expectations in style and well being advantages; while providing retailers the possibility to capitalise on demand. Residing Issues has an RRP of £1.99 per can, with a case of 12 priced at £19.99.
The preliminary launch options three flavours: Raspberry & Pomegranate, Peach & Blood Orange and Lemon & Ginger, every designed to ship nice style and distinctive vitamin. These all-natural drinks include no added sugar, boasting lower than 1.7g of naturally occurring sugar and simply 13kcal per 100ml, in addition to being utterly free from any sweeteners.
CEO and Co-Founder, Ben Vear, brings important expertise throughout start-up and scale-up FMCG manufacturers. From his involvement in his household’s Gloucestershire-based enterprise Winstones Cotswold Ice Cream, by means of to roles with the likes of Mars, City Recent Meals, and extra just lately as Normal Supervisor at Minor Figures. The corporate’s imaginative and prescient is to disrupt the smooth drinks market with a product that’s good for each people and the planet.
Residing Issues is presently elevating funding and is near finishing the spherical, with excessive profile backers and figures to be introduced quickly.
Ben Vear, CEO and Co-Founding father of Residing Issues, mentioned the next in regards to the launch: “Tasting good and doing good don’t need to be in battle, greater than ever the buyer isn’t on the lookout for one other sugar-filled smooth drink however for options that don’t simply style nice but additionally pack well being advantages and environmental credentials. With Residing Issues we’re creating a brand new class of soft-drink that lastly does all three.
Low in sugar, free from sweeteners and full of fibre and belly-loving advantages, we’ve taken many months to develop Residing Issues into what we imagine generally is a class defining product, model and aesthetic. So we’re extremely excited to lastly be sharing it with shoppers and buyers. We’re additionally completely delighted with the funding curiosity we’ve obtained up to now. We hope to draw an extended checklist of stockists and have a significant win to announce in Q1 2024, so watch this area!”
We’re additionally completely delighted with the funding curiosity we’ve obtained up to now. We hope to draw an extended checklist of stockists and have a significant win to announce in Q1 2024, so watch this area!”
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