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Small Enterprise spoke to Pete Allison, co-founder of Woven Whisky, one of many three profitable firms of the Small Enterprise x Sage pop-up store competitors.
They had been chosen by our knowledgeable panel to occupy a pop-up store house in Edinburgh’s St James Quarter in the course of the festive interval final yr.
The group of buddies run the enterprise out of their mixing home in Leith, Edinburgh. They intention for whisky that’s experimental and experiential, specialising in additional inventive blends. To attain these optimum blends, Woven mix whiskies from around the globe utilizing forgotten traditions and strategies, and put them in casks to develop the flavours additional.
Inform us extra about you and your enterprise
My identify is Pete Allison, I’m one of many founders of Woven Whisky. We’re mixing whiskies primarily based in Leith, proper right here in Edinburgh. We’ve been going for nearly three years, buying and selling for about two and a half. What we do is that we make blended whiskies in a very up to date and distinctive trend, that hopefully speaks to a youthful and extra various viewers of whisky drinkers.
Why did you enter the competitors?
We really entered as a result of we got here throughout it by means of a good friend of a good friend who despatched it to us. They had been actually excited and stated, ‘This will likely be good for you’. We had been simply actually excited to have the ability to be in one in every of Edinburgh’s most busy buying centres. And to have the ability to do one thing in the course of the Christmas interval, I believe that was the principle motivation.
But additionally, getting a little bit bit nearer to different companies. As a result of it’s a novel expertise working a small enterprise. However with the ability to join with different folks which can be doing it as properly is admittedly nice. So there was that ingredient. After which additionally getting that little little bit of help. With the ability to converse to the fellows at Sage and Small Enterprise was fairly vital to us as properly, so it was multi-layered. However in the end, it was to have the ability to to be right here and see how we cope in a retail atmosphere.
What are the principle takeaways you’re hoping for from this occasion?
The primary factor that we’re hoping to remove from that is some publicity in our residence market, the place we’re accessible in a number of bars and specialist retail outlets. I like whisky outlets, however with the ability to be a part of a hustling and bustling thoroughfare like right here is admittedly thrilling for us. There’s that stage of publicity to a wider demographic than we’re used to. It’s additionally developing for Christmas, so we’re hoping for some gross sales. That’s fairly vital for us, so we’re capable of get some quantity and a few cash coming in. However I believe from a wider perspective, I believe what we’re actually trying to do is to is to construct connections with like-minded companies and interact in dialog with folks, which can be going by means of the identical journey as us. In order that’s what we’re fairly enthusiastic about.
What does it imply to your enterprise?
Effectively, initially, it was actually thrilling. It was a little bit bit daunting for a second although. We thought, ‘What have we acquired ourselves into?’ I believe it was simply basic pleasure of with the ability to to have an precise bodily retail house in Edinburgh and in St James Quarter was one thing that that, as a small enterprise, we simply can’t afford to even look in to. That was simply astonishing for us. We’re actually grateful to the organisers. It’s been an actual privilege.
Extra on the Sage pop-up store competitors
Sage pop-up store winner #1 – Kirsty Fergusson, GET IT GRL – Kirsty Fergusson, founding father of personalised reward and ladies’s put on model, GET IT GRL, talks to Small Enterprise about her pop-up store win
Sage pop-up store winner #2 – Ruby Friel, Nonetheless Life – Ruby Friel, founding father of items and homewares model, Nonetheless Life, talks to Small Enterprise about her pop-up store win
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