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SAN DIEGO, Calif., March 7, 2024 – Thought Decanter, a video advertising company that helps monetary advisors write, document, produce, and market distinctive, custom-created movies, right now introduced a partnership with FMG to carry {custom} movies to the web site platform.
FMG is the business’s main monetary advisor web site supplier and not too long ago launched a brand new Premium Web site providing that gives advisors with enhanced customization choices and design help. Via the partnership, Thought Decanter will now allow FMG’s clients to document movies within the consolation of their workplace that work completely inside the specs of their FMG web site. The bundle consists of assist planning, capturing, and producing video that may seamlessly combine with all new FMG Premium Web sites. Advisors can use the providing to provide a background video used for the “hero” part of their web site or document an “about us” video. For many who have an interest, there’s additionally the flexibility to get {custom} story scripting and dwell efficiency teaching throughout recording periods. The partnership is designed for advisors who wish to modernize their web site and enhance search engine optimisation by including {custom} movies and desire a answer that’s each compliant and easy to execute.
“First impressions are lasting, and that’s true in your web site,” stated Thought Decanter Co-founder Laura Garfield. “Whenever you add the eye-catching movement of a {custom} background video to the highest of your homepage, you make a robust, memorable impression … and that goes a great distance!”
“Your web site is your new reception space. It’s the place prospects kind a primary impression and determine whether or not they wish to take the following step,” stated Susan Theder, CMO at FMG. “Video has been confirmed to extend the time guests spend in your web site, in addition to enhance conversions. But many advisors don’t know methods to produce knowledgeable video that’s worthy of being on their public web site, and as soon as they do, they need assistance including and positioning it in the most effective place on their web site. That’s why this partnership is such a win-win. We’re excited to make it simpler for advisors to leverage video to raise their model picture to face out from their rivals.”
Create, Have interaction, and Convert with this Turnkey Resolution
- For each present FMG web site clients and advisors who’re new to the platform, Thought Decanter will ship out a pop-up studio and direct a distant shoot to document {custom} video. The gear features a mild and two mild stands, however the centerpiece for the document session is a distant studio app downloaded to the advisor’s telephone. Dwell directing and training by the app from an Thought Decanter coach ensures nice pictures are captured.
- As soon as the recording is completed, the video clips are uploaded from the advisor’s telephone to Thought Decanter’s workforce {of professional} editors. The completed video is delivered to the advisor for evaluate after which to FMG to be constructed into the “hero” spot on the prime of the homepage.
- Advisors wanting so as to add an additional {custom} contact to their web site even have the choice to provide a private “About Us” video that will also be added to the homepage. The Thought Decanter workforce will assist plan, script, document, and edit this video, starring the advisor and the advisory workforce. And it’s all performed remotely!
“With our distant studio, as an alternative of internet hosting a manufacturing crew in your workplace for a day, we’re getting your web site video performed in 90 minutes,” stated Thought Decanter Co-founder Sharon Gottula. “Advisors have the prospect so as to add studio-quality video to their web sites with out the expense or trouble of an on-site shoot.”
About Thought Decanter
Established in 2014 by Laura Garfield and Sharon Gottula, Thought Decanter believes within the energy of video. Garfield is a former broadcast journalist. Gottula has 20+ years {of professional} pictures and multimedia videography expertise. This revolutionary inventive video company not solely helps monetary advisors create participating video content material, but additionally has the business data to advise on boosting the agency’s and particular person advisors’ video advertising efforts. From constructing belief with present purchasers and strategic companions, to changing extra prospects to purchasers and rising the enterprise, video is a robust communication device – and Thought Decanter has a perfected a platform and array of service choices that attraction to any advisor who needs to be seen as essentially the most credible, personable authority of their neighborhood and/or area. Along with nurturing consumer relationships and fascinating prospects, video additionally has nice search engine and viral sharing advantages. Utilizing Thought Decanter has produced 1000’s of movies for advisors by the distant video service, and a whole bunch of monetary advisors have watched their follow develop whereas saving themselves time, cash, and complications. Be taught extra at www.IdeaDecanter.com.
About FMG
FMG powers an all-in-one advertising expertise platform designed for monetary advisors and insurance coverage brokers. With trendy web sites, electronic mail and social media instruments, multimedia content material, and extra, FMG’s award-winning advertising suite makes it straightforward to construct your model, keep in contact with purchasers, and develop your enterprise — all from one platform. Our options remedy essentially the most time-consuming advertising duties, supporting your digital presence so you possibly can deal with what you do finest: serving to your purchasers. With over 40,000 clients, FMG affords an answer to match your advertising targets. Whether or not you’re simply beginning or seeking to broaden your enterprise additional, our experience is exhibiting off yours. Click on right here to study extra.
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