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Husband and spouse, Ian and Louise Toal from A lot Wenlock in Shropshire secured a £50,000 funding for a 35% share of their firm from vogue retail entrepreneur and investor, Touker Suleyman on BBC One’s Dragons’ Den, for his or her award-winning vary of smoothie drinks for canine.
Furr Increase was the inspiration of Louise who, for over 20 years was a technical supervisor to the meals trade. Louise’s Beagle, Phoebe on the age of 18 months grew to become unwell with bladder issues which after investigations together with her vet, had been linked to the canine’s meals.
Utilizing her technical meals background, Louise then began experimenting with protein shakes to assist flush out Phoebe’s system and to supply her with the hydration that she wanted when she was refusing to drink sufficient water significantly in the summertime months. This led to the creation of the Furr Increase vary of smoothie drinks.
In the course of the episode, Louise defined that the drinks had been distinctive in the marketplace and that every of the recipes incorporates an actual meat, fruit and vegetable, together with added oils and nutritional vitamins to help the canine’s wellbeing in areas resembling digestion, pores and skin and coat, anxiousness, metabolism and immunity.
The drinks could be served straight from the carton, frozen as an icy deal with and Louise demonstrated to the Dragons the preferred approach to serve the drink by creating an Ultimutt Furr Increase Puppuccino .
The couple had been looking for funding to develop their enterprise into additional main stores together with supermarkets, to export to extra nations and to launch a variety for cats.
Commenting on their time within the Dragon’s Den Louise stated: “It was fairly nerve-wracking having to current our enterprise to the Dragons they usually actually put us via our paces, however we had been delighted with the end result.”
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