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The Singapore Tourism Board (STB) and PhonePe have entered a two-year Memorandum of Understanding (MoU). At a signing ceremony held on the morning of Wednesday, April third, STB’s Chief Govt, Melissa Ow, and Ritesh Pai, Chief Govt Officer, Worldwide Funds Enterprise for PhonePe , formally signed the MoU. This collaboration builds upon the prevailing Unified Funds Interface (UPI) linkage between India and Singapore, which permits prospects to immediately make cross border transaction between the 2 nations straight from their present Indian financial institution accounts.
As a part of the partnership, STB and PhonePe will spend money on joint advertising efforts throughout India and Singapore, to advertise the vacation spot’s vibrant choices and seamless UPI experiences throughout key tourism hotspots.
Seamless Journey Expertise
This strategic milestone – the primary of its variety between a vacation spot and a UPI funds platform – underscores the shared dedication of STB and PhonePe so as to add worth to the general expertise of travellers exploring the colourful metropolis of Singapore by making it doable for them to make use of acquainted companies like UPI funds throughout their keep. As one of the crucial vibrant city locations within the area, Singapore is well-known for its iconic landmarks and wealthy heritage precincts, every with its personal allure. With a number of extraordinary retail, culinary, and journey sizzling spots that await each traveller, this transfer will additional unlock seamless exploration of Singapore’s numerous sights and choices that has attracted Indian travellers.
Melissa Ow, Chief Govt, Singapore Tourism Board, mentioned: “We’re excited to announce our alliance with PhonePe, a number one Fintech participant in India. This partnership exemplifies our dedication to enhancing the Singapore customer expertise for discerning, tech-savvy shoppers. By seamlessly integrating Singapore’s distinctive choices into the digital realm, our aim is to streamline funds throughout the traveller’s expertise and promote curated offers, from sights and retail to eating and nightlife. This initiative displays STB’s dedication to innovation and customer-centricity within the journey trade.”
Ritesh Pai, Chief Govt Officer, PhonePe, Worldwide Enterprise for PhonePe Non-public Restricted, mentioned: “Singapore is a dynamic vacation spot with distinctive choices which are nicely appreciated and celebrated amongst Indian travellers. Partnering with STB will facilitate ease of transactions for PhonePe customers who now can simply pay straight from their present checking account by scanning a QR code when visiting the island-city.”
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